Ocean Engine, the comprehensive digital marketing service platform under Douyin Group, recently hosted the “2024 Ocean Engine Cross-Border Marketing Awards”, in recognition of brands and partners that have achieved outstanding success in e-commerce, omnichannel marketing, and collaborative innovation. Due to its innovative practices and remarkable growth in supporting overseas brands to enter China through Douyin, Netjoy was honored with the “2024 Outstanding Partner Award”.

As a prestigious accolade in the global cross-border e-commerce marketing sector, this recognition underscores Netjoy’s leadership in business expansion, new customer acquisition, vertical market penetration, and ecosystem development. It also highlights Netjoy’s servicing capabilities as well as contributions towards Douyin's global expansion strategy.

According to preliminary statistics from the General Administration of Customs of the People's Republic of China, the total import and export volume of cross-border e-commerce in China reported an increase of 10.8% year-on-year, reaching RMB2.63 trillion in 2024. Over the past five years, China’s cross-border e-commerce trade has expanded by more than tenfold, highlighting the potential scale of its underlying servicing demand. And as globalization prevails, international brands and hence their marketing initiatives are increasingly seeking overseas penetration, aiming to tap into the Chinese market and realize its vast potential.

To foster the development of its cross-border e-commerce industry, the Chinese government has introduced several key policies and initiatives, including the "Three-Year Action Plan for Digital Commerce (2024-2026)", aimed at regulating and fostering the sustainable development of retail e-commerce for imports. Leveraging the favorable policies and emerging industry trends, Netjoy has also accelerated its overseas movement. In 2024, Netjoy achieved exponential growth in its import marketing business, securing a place among the top-tier service providers on leading platforms such as Douyin, and becoming a trusted marketing partner for both platforms and global brands.

While strengthening its expertise in intelligent marketing in the domestic market, Netjoy is also actively building a global servicing ecosystem with end-to-end marketing solutions. In the future, Netjoy will continue to create value for both domestic and international clients, by closely working with platforms and creating a thriving global short-video marketing ecosystem.